October at the Swoo — Part 2

We can’t believe October is almost over, but we are so excited to share more of our in-store event pics with you from the month.  From the Birmingham event, we went straight to the Big D. Can we just say, our Love Affair with Dallas 10 Year Anniversary event was awesome!?

The Dallas store is quite special to us. We always know our customers will share immediate feedback with us on what they love and what they want! That’s why we were thrilled when we teamed up with Moon & Lola and Bourbon and Boweties to bring the best collection of jewelry to Swoozie’s we’ve ever had! Just in time for the holiday season, too. We were swoo’ing over everything and so were our customers.

Not only did we launch the best in-store shop (we believe) of both these incredible brands, including the MLxxBB collaboration, but Kelly Shatat and Carley Ochs were there to help us host…and toast…the 10 year celebration! These two female entrepreneurs are not only extraordinarily creative and smart, hence their success, but they are both just good people — nice, beautiful, sincere and grateful — characteristics that we strive to embody ourselves in a (basically) all-women company.  Let’s just say #girlboss(es)

The store was packed with customers we’ve known for years and we met many new ones, as well.  Everyone shopped and mingled while the pink bubbly flowed. The food was incredible with our favorite appetizers from True Food Kitchen, sweet treats galore from Gigi's Cupcakes, and we had to bring our new Birmingham discoveries, Merry Crisps and Holmsted Fines.

Thank you to every customer in Dallas, we love you and the city! Let the holiday season (and shopping) begin!