October at the Swoo — Part 3

The theme of “10” continued this month…and it was the perfect Finale the Grand Opening of our 10th location! The signature pink and orange O’s opened in sunny Jacksonville, Florida on October 21st!

We were so excited to open our doors and meet the Jacksonville community. The welcoming spirit we received from every customer was overwhelming. For those who knew us, thank you for your ongoing loyalty, we are so glad to be back! For those of you new to the store, welcome...we cannot wait to get to know you!

There were so many highlights to the evening celebration — from the overall buzz in the store with people flooding in…to the talented local vendors who provided food…to seeing our new local friends. It was such a treat to get back together with our favorite local blogger, Morgan from Pampers & Pearls! She helped host the evening and we loved meeting her friends!  

We also got to meet Ashley Cook, the winner of our Swoo’ing in New York contest two years ago when we launched the new kate spade new york collection at Swoozie’s! It was so great to meet in real life a loyal fan we only knew by social media.

Another sweet highlight of the evening was having Alley Cakes desserts. Let’s just say, hands down, the most incredible sweet shop display we’ve ever seen…and those champagne pops…were right up are ally!

Jacksonville, thank you for such a fantastic, fun event!

There is much to celebrate next month as the start of the holiday season is officially here!

— The Swoo Crew